The Little Guide to Rolex

Worn by explorers, adventurers, celebrities and cinema's greatest heroes for more than a century, Rolex is, without a doubt, the world's greatest symbol of precision, masculinity and luxury.

Founded in 1905 - when men still favoured pocket watches and wristwatches were considered unreliable - Hans Wilsdorf set out to change the time he lived in. He envisioned timepieces that were accurate, elegant and robust, commissioning the finest Swiss design, artistry and accuracy from Bienne to achiev...