The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson
3.2 233

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Overview

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

The New York Times bestseller that introduced the business world to a future that's already here—now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
—Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." —Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." —Rob Glaser, CEO, RealNetworks

Product Details

ISBN-13: 9781401309664
Publisher: Hachette Books
Publication date: 07/08/2008
Edition description: Revised
Pages: 288
Sales rank: 387,858
Product dimensions: 5.10(w) x 7.90(h) x 0.90(d)
Age Range: 18 Years

About the Author

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

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The Long Tail: Why the Future of Business Is Selling Less of More 3.2 out of 5 based on 0 ratings. 233 reviews.
stugood More than 1 year ago
The long tail is a thorough research study. I found it to be a facinating look into the future. Very well written and relative to all of those who are interested in how the internet has changed the way we view the worlds economy.
Anonymous More than 1 year ago
GabCDever More than 1 year ago
Author Chris Anderson expanded upon an article he wrote for Wired Magazine in 2004 explaining the power of the niche market. "The Long Tail", revised in 2008 to include a chapter on marketing, continues on to talk about the "end of the hit" and how things work in the new world on online retailing where niche markets demand, as Anderson says, "a new kind of hit". The beginning half of the book, Anderson relates how the world has changed in that summer blockbuster movies, music and book sales in physical stores no longer create the majority of sales. The rise of online retailing has brought customers more choices and has allowed for content which may never have been promoted in the "old" days of manufactured hits to become popular. For example, Stephenie Meyer's Twilight series may not have been published twenty years ago. Meyer, a stay at home mom, submitted her manuscript to various publishing houses where it sat for years before a small company picked it up. Although Anderson provides many examples where he sees long tails of product variety in industries ranging from television programs to college sports, the book is extremely repetitive. Readers can save time by reading Anderson's five page Wired article or his blog rather than spending time reading 250 pages of the same material. I would recommend reading Chapter 15, "The Long Tail of Marketing" for business students or small business owners at the beginning phases of marketing their products online.
Tunguz More than 1 year ago
Chris Anderson is an editor-in-chief of the Wired magazine, and the eponymous article 'The Long Tail' appeared in that magazine a couple of years ago. This has been one of the most influential and read articles about the 'new economy', and rightfully so. In a few succinct principles it describes and explains the essential aspect of the several new successful business models, including Google, Amazon, eBay, Netflix, to name just a few. The basic mechanisms behind the model, however, have been around for a long time, but the advent of the Internet has spurred it on to previously unimaginable successes. This book builds on the arguments from the original article, and adds the material from Chris's blog. It's highly informative, yet eminently accessible and readable. A warning is in order, however: after reading the book you might start seeing long tails in all sorts of places. Consider yourself warned.
Dorobo More than 1 year ago
You have to read it to understand it. In short, it explains why online selling can be succerssful without selling the main items in a category. You begin to wonder if the shift will close big box stores? Will people bypass renting DVDs or buying CDs? The future is digital!
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