The L'Oréal Adventure

Today, it is difficult to imagine that in 1948 L’Oréal was just another small business. In 35 years its turnover went from 200 million to 20 billion francs. This book reveals that factors such as money or classic management techniques played a minor role in L’Oréal’s growth. For François Dalle, such expansion was due primarily to the adherence of the entire L’Oréal staff to what he called the “L’Oréal Spirit:” an infusion into the company’s “psyche” of a passionate will for conquest and dev...