The Luxury Buyer: Path to Purchase Psychographics

The Luxury Buyer: Path to Purchase Psychographics

by Rogee Rogers

NOOK Book(eBook)


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The Luxury Buyer: Path to Purchase Psychographics, “12 Secrets of Success: How to Attract Consumers of High-end Goods” by Rogee Rogers, is a must-have digital resource for business owners, products and services managers, salespersons, Brand marketers, advertisers, and anyone who caters to consumers of high-end goods. As a book with accompanying Internet elements (videos, blogs, downloads, & social sites), it is designed to be a quick-read and an ongoing resource that can be referred to repeatedly for a continued understanding of the psychographics or mindset of individuals who purchase luxurious products and services – “The Luxury Buyer.”

The most important and effective time for your company to connect your Brand, products and services with a consumer is when that consumer is going through the “path to purchase” period. This book will help you properly position your company so as to make the right connections at the right time with your current clients and new would-be customers.

The luxury buyer is not necessary the rich person. It is the person who will pay the money to buy your luxury products and services. That’s the person whose psychographics or mentality this book discusses by dissecting past and current data on consumer psychographics. The objective is to help you attract more luxury consumers to your brand.

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Product Details

BN ID: 2940150297210
Publisher: ROGEE
Publication date: 01/19/2015
Sold by: Barnes & Noble
Format: NOOK Book
File size: 775 KB

About the Author

Mr. Rogee Rogers, II began his highly successful career of musical creativity, fictional and nonfictional writing, admirable leadership, and computer technology expertise over 30 years ago when he was still a teenager. Graduating at the top of his class from Dickinson-Warren Business College in 1987, he continued to cultivate his business and computer skills in the banking, music, and computer industries through his 20s and 30s.

An entrepreneur with the ability to develop software in multiple programming languages, Rogers’ superior creativity has created a thriving software company (ROGEE® Corporation) that boasts of soaring product sales and customer service teams that are experts within the industry. An avid writer, he has written more than 50 books (unpublished) on various topics. This book “The Luxury Buyer: Path to Purchase Psychographics” is his first published book. Read the full biography at:

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