Overview
The Luxury Buyer: Path to Purchase Psychographics, “12 Secrets of Success: How to Attract Consumers of High-end Goods” by Rogee Rogers, is a must-have digital resource for business owners, products and services managers, salespersons, Brand marketers, advertisers, and anyone who caters to consumers of high-end goods. As a book with accompanying Internet elements (videos, blogs, downloads, & social sites), it is designed to be a quick-read and an ongoing resource that can be referred to repeatedly for a continued understanding of the psychographics or mindset of individuals who purchase luxurious products and services – “The Luxury Buyer.”
The most important and effective time for your company to connect your Brand, products and services with a consumer is when that consumer is going through the “path to purchase” period. This book will help you properly position your company so as to make the right connections at the right time with your current clients and new would-be customers.
The luxury buyer is not necessary the rich person. It is the person who will pay the money to buy your luxury products and services. That’s the person whose psychographics or mentality this book discusses by dissecting past and current data on consumer psychographics. The objective is to help you attract more luxury consumers to your brand.
