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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Hardcover
$51.99
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International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, JeanNoël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.
The Luxury Strategy defines the differences betw...
The Luxury Strategy defines the differences betw...