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The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership

By Ugesh A. Joseph
eBook
$149.95
By Ugesh A. Joseph
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Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ‘Made in Germany’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable.The way Germany is branded as a nation carries across into t...

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