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The Marketer's Guide to Creative Production: Everything a Marketer Needs to Know About Film and Photography
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In this resource book, author and narrator Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empowe...