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The Master Sales Man
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WHEN business turns to advertising it metaphorically worships many false gods, a few of which we will describe; among these is "Advertising" itself.
What is advertising? Really, nothing more than written or printed selling. That is, it should be; nothing more than that. As it is now it is a hundred and one things different from that; it is art, it is typography, it is color, it is ornateness, it is expense, border, picture, girlie and what not.
A man goes into business to make money; he ma...
What is advertising? Really, nothing more than written or printed selling. That is, it should be; nothing more than that. As it is now it is a hundred and one things different from that; it is art, it is typography, it is color, it is ornateness, it is expense, border, picture, girlie and what not.
A man goes into business to make money; he ma...