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The Meaning of Branded Objects: Why Some Things Matter More Than Others

By Tom Guarriello, Mark Kingsley (Editor), Debbie Millman (Foreword by)
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$24.99
By Tom Guarriello, Mark Kingsley (Editor), Debbie Millman (Foreword by)
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Explore the psychological principles behind why people form emotional attachments to branded products.

In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, an...

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