The Media Studies Toolkit

In this critical primer, Michael Z. Newman introduces newcomers to the key concepts, issues, and vocabulary of media studies.

Across ten chapters, Newman examines topics from text and audience to citizenship and consumerism, drawing on a myriad of examples of media old and new. Film and TV rub shoulders with mobile games and social media, and popular music and video sharing platforms with journalism and search engines. While the book takes a critical, cultural approach, it covers topics tha...