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The Myth of Michael Jordan in Popular Culture

By Tomasz Jachec
eBook
$64.99
By Tomasz Jachec
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This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.

Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a ‘post‑truth’ world. It unpacks the underlying ‘monomythical’ structure of the Jordan myth, in...

Categories

SportsBasketballBasketball - General & Miscellaneous