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The New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production

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How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage

Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze App...