The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

THE NEW LAW

OF MARKETING

“The Next Evolution of

Marketing is a true beacon

for all brand builders.

Many books claim that,

Bob’s book delivers.”

Jim Stengel, former Global

Marketing Officer, Procter & Gamble

“Some timeless truths

restored for modern

marketing—and many new

ones added. An inspiring

reminder of the value of

brand behavior and how to

make it happen.”
Sir Martin Sorrell, CEO, WPP

“Persuasion has given way

to sharing, and marketing

will never be the same.”
John Gerzema, Chief Insights

Officer, Young &...