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The Oprah Phenomenon

By Jennifer Harris (Editor), Elwood Watson (Editor), Robert J. Thompson (Foreword by)
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By Jennifer Harris (Editor), Elwood Watson (Editor), Robert J. Thompson (Foreword by)
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"Excellent essays" on a business empire, a cultural phenomenon, and the nature of the extraordinary bond between Oprah Winfrey and her fans (Journal of Social History).


Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing a unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation.


The contributors to The Oprah Phenomenon ...

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