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The Oxford Handbook of International Business Strategy

By Kamel Mellahi (Editor), Klaus Meyer (Editor), Rajneesh Narula (Editor), Irina Surdu (Editor), Alain Verbeke (Editor)
eBook
$167.99
By Kamel Mellahi (Editor), Klaus Meyer (Editor), Rajneesh Narula (Editor), Irina Surdu (Editor), Alain Verbeke (Editor)
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The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the pr...

Categories

BusinessInternational BusinessInternational Business - General & Miscellaneous