The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World

How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see – and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention.

For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It’s how to give it. Even though the game has changed, many brands still play by the old rules – ass...