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The Partnership Principle

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The Partnership Principle is a best-practices practical guide for Revenue Leaders in software, and scenario-planning a Partnerships strategy to drive indirect revenue — either building from scratch or refining ones in play. It was compiled from contributions from over 50 members of the "Revenue Collective," global leaders in "Alliances" and "Channel" and academics in team-effectiveness from around the world. A collaboration of real-life accounts from tried-and-tested experiences all blended...