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The Persona Lifecycle: Keeping People in Mind Throughout Product Design

By John Pruitt, Tamara Adlin
eBook
$86.95
By John Pruitt, Tamara Adlin
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The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations...

Categories

BusinessBusiness TechnologyManagement & LeadershipResearch & Development - General & MiscellaneousProduct Management