The Personalization Paradox: Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

And yet, looking at the data, two things stand out:

1) Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up.

2) Very few companies believe they are delivering enough personalized content, or deliver it well.

What's holding t...