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The Personalization Paradox: Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale

By Val Swisher, Regina Lynn Preciado
eBook
$24.95
By Val Swisher, Regina Lynn Preciado
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According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

And yet, looking at the data, two things stand out:

  1. Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up.
  2. Very few companies believe they are delivering enough personalized content, or deliver it well.

What's holding th...

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