The Persuasive Leader: Proven Strategies for Moving People and Ideas

Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment.

Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 and 70 percent of major organizational change initiatives fall short or fail outright. The missing ingredient? Constructive persuasion.

Drawing on over two decades of research and coaching thousands of executives w...