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The Power of Personal Branding
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Personal branding is a fairly new phenomenon that has come to stay. We are privileged to be living in a "golden age of business" where globalization has created an entirely "new Economy." This economy is not only knowledge based but requires that individuals who want to succeed in their business, profession, career or jobs present themselves as personal brands.
If you are reading this introduction you may find yourself in one of the following categories:
Are you a business man trying to sta...