The Power of Reinforcement

Makes the controversial argument that reinforcement is a real and valuable force in human behavior.

2004 CHOICE Outstanding Academic Title

According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic." This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentati...