The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertisement (Illustrated)

Advertising is a serious thing with the business man of today. One authority claims that seventy-five percent of all advertising is unprofitable. Every business man is anxious that no part of these unprofitable advertisements shall fall to his lot. The enormity of the expense, the keenness of competition, and the great liability of failure have awakened the advertising world to the pressing need for some basis of assurance in its hazardous undertakings.

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