ISBN-10:
0844232424
ISBN-13:
9780844232423
Pub. Date:
05/04/2001
Publisher:
McGraw-Hill Professional Publishing
The Publicity Handbook, New Edition : The inside Scoop from More than 100 Journalists and PR Pros on how to Get Great Publicity Coverage / Edition 2

The Publicity Handbook, New Edition : The inside Scoop from More than 100 Journalists and PR Pros on how to Get Great Publicity Coverage / Edition 2

Paperback

View All Available Formats & Editions
Current price is , Original price is $30.0. You
Select a Purchase Option (REV)
  • purchase options
    $4.98 $30.00 Save 83% Current price is $4.98, Original price is $30.0. You Save 83.39999999999999%.
    • Free return shipping at the end of the rental period details
    • Textbook Rentals in 3 Easy Steps  details
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options
    $17.62 $30.00 Save 41% Current price is $17.62, Original price is $30. You Save 41%.
  • purchase options
    $9.69 $30.00 Save 68% Current price is $9.69, Original price is $30. You Save 68%.
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options

Product Details

ISBN-13: 9780844232423
Publisher: McGraw-Hill Professional Publishing
Publication date: 05/04/2001
Edition description: REV
Pages: 464
Product dimensions: 6.00(w) x 9.00(h) x 1.06(d)

About the Author

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.


Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews