The Reluctant Mentor

In this fictional account of Stewart Bicycle Manufacturing, Sauder and Porter explore the working relationship between a successful baby boomer business owner and his Generation Y employee. A self-made man, Roger created his mountain biking business without the help of social networking. Phil, a recent college graduate, has grown up with the Internet and all its related technologies his whole life. Roger doesn’t understand the point of “fads” such as Facebook and Twitter accounts; Phil does...