Book Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & OnlineBook Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & Online
Add Item to wish listAdd Item to wish list
Read sample

The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods

By Oded Netzer (Editor)
eBook
$199.00
By Oded Netzer (Editor)
Formats

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 8.7" Reading Tablet
  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad s...

Categories

BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous