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The Sales Brain: How Neuroscience Can Help You Succeed in Selling
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Why do people really buy?
It's not logic.
It's not features, benefits, or pricing.
It's emotion--and the brain pathways that quietly govern every choice we make.
In The Sales Brain, Michael J. Hough merges real-world selling experience with neuroscience and psychology to reveal a powerful truth: Every sale is decided long before the customer "thinks" they've made up their mind. Using his groundbreaking SIRE Model--Social Intelligence (SQ), Intellectual Intelligence (IQ), Risk/Reactive Intellige...