The Scientific Mindset: How Thinking Scientifically Drives Better Business Decisions

Test more, assume less. Harvard Business School professor Stefan Thomke reveals why leaders should adopt a scientific mindset—and how experimentation drives smarter decisions in an uncertain world.

Every day, leaders face high-stakes decisions about products, customers, strategy, and resource allocation. Yet many of these decisions rely on untested assumptions. Overconfidence, gut instinct, and "what worked before" often substitute for evidence, leaving companies exposed to costly missteps. ...