The Secrets of Successful Strategic Account Management: How Industrial Sales Organizations Can Boost Revenue Growth and Profitability, Prevent Revenue Loss, and Convert Customers to Valued Partners

Richard Santucci and David Hughes leverage their combined fifty plus years of experience in industrial sales in this guide that reveals how to take care of your most important customers. The Secrets of Successful Strategic Account Management begins by highlighting why companies must establish a strategic account program. The authors then lay out an easy-to-follow process to build such a program. The guide presents in layman’s terms a successful and proven process to enhance sales at twice a...