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The Seven Keys to Managing Strategic Accounts

By Sallie Sherman, Joseph Sperry, Samuel Reese
eBook
$40.00
By Sallie Sherman, Joseph Sperry, Samuel Reese
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers

The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies...

Categories

BusinessManagement & LeadershipMarketing & SalesMarketingStrategic ManagementMarketing - General & MiscellaneousSalesStrategic planning