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She Spot: Why Women Are the Market for Changing the World-And How to Reach Them
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A guide for nonprofits and social change organizations on how to tap the potential of the female market and why it helps.
The secret to changing the world is hidden in plain sight. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of women and have been targeting them for years. The She Spot is a practical and provocative pri...