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The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon
Hardcover
$24.99
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Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?
The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon.
In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed...
The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon.
In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed...