The Startup Funding Book

by Nicolaj Højer Nielsen

Overview

Are you an entrepreneur, looking for investors take your venture to the next level? Do you want to start a business and wonder where to get the funds?

This book reveals:
* Where to to find investors and the best approaches to win their support
* What investors are really looking for but won't tell you 
* How to persuade banks, business angels, VCs and public funders
* Insider tips for compiling material that satisfies investors
* Little-known strategies that will boost your success

The Startup Funding Book is about building understanding and preparing entrepreneurs for pitching their project to investors. It’s also about what entrepreneurs need to do in order to develop and de-risk their startup project enough for it to become attractive to professional investors.

Written by startup funding expert Nicolaj Højer Nielsen, this book offers practical solutions and guides you step by step to secure the funds you need for your startup. Nicolaj Højer Nielsen is a serial entrepreneur and business angel who has been building startups since 1999. He focuses on high potential startups, and has co-founded and invested in 13 companies, primarily within IT. He has experience of securing funding from all possible sources – friends and family, business angels, venture capital funds and public funds. His experience is based on reviewing thousands of different investment opportunities and he knows the fundraising process from both sides of the table.

By reading this book you will learn how investors think. Thinking like an investor will make you a more successful entrepreneur!

Product Details

ISBN-13:	9788799990214
Publisher:	NHN Ventures Aps
Publication date:	06/09/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	262
File size:	30 MB
Note:	This product may take a few minutes to download.

Table of Contents

Contents

Acknowledgements 

Preface 

About Nicolaj Højer Nielsen

Introduction

Chapter 1:  Do you really need  external funding? Chapter 2:  Your startup’s risk/reward profile

Chapter 3:  Who invests in what and when

Chapter 4:  Why can’t you find an investor? 

Chapter 5:  Co-founders are your first investor

Chapter 6:  Friends and family financing

Chapter 7:  Startup Accelerators

Chapter 8:  Business Angels

Chapter 9:  Venture Capital

Chapter 10:  Public Funding

Chapter 11:  Banks

Chapter 12:  Crowdfunding

Chapter 13:  How to contact investors

Chapter 14:  Guide to investor material

Select Bibliography

Testimonials

Editorial Reviews

"Getting a startup actually started, funded, and then operational is not for the faint of heart. It’s a complex and generally daunting process. Nicolaj’s “The Startup Funding Book” is your go-to and how-to manual for navigating your path in building a startup you can be proud of. As an entrepreneur myself, I can say the book needs to be on your list of required reading!"

- Shomit Ghose, Managing Director & Partner at Onset Ventures

“Nicolaj was instrumental in getting Recon Instruments off the ground. As one of its first shareholders, he led the first angel round and subsequently helped raise millions of dollars from angel investors around the world, using his network and expertise to identify people that would invest in what seemed to be a crazy idea at the time. His personal drive and ability to simplify and drive clarity was hugely beneficial in navigating the sometimes complex process of early-stage fundraising. I strongly urge entrepreneurs to follow his pragmatic advice in this book. It will get you results.”

- Dan Eisenhardt, co-founder of Recon Instruments

“When I read business books, I normally set out to highlight everything I find important in it with a yellow marker. I drop some books half way because I have marked almost nothing. I read others to the end because I frequently find important passages to mark up. And then occasionally I read books where I have to stop using the marker, since I would otherwise need to paint most of the book yellow. Nicolaj’s book falls in this third category. It is extremely concise and practical, and I would highly recommend it to anyone looking to raise capital for a startup company.”

- Lars Tvede, investor, author and serial entrepreneur.

“Nicolaj Nielsen shows you how to analyse what funding your venture needs and assesses the pros and cons of every major source. He then helps you reverse-engineer the way investors will think about financing your business and teaches you how to align your pitch with their mindsets. The section on how to find and work with a co-founder is worth the price of the book alone. Read this book before you start your business — its practical, intelligent advice could save you many months and missteps.”

- Philip Anderson, INSEAD Alumni Fund Chaired Professor of Entrepreneurship

“My team and I have spent the last year developing our web and app platform and plan to grow the business through acquiring funding. Despite spending hours searching, I simply couldn’t find a decent book on the different types of venture investment methods, let alone one aimed at an audience outside the US market. Fortunately, I stumbled on Nicolaj’s website and signed up for the beta program to read his Startup Funding book. The depth and quality of information in the book has been extremely helpful in allowing us to better understand the various investment channels, as well as in clarifying our thoughts on which may be right for us and when. I would highly recommend this book to anyone with even a hint of entrepreneurial values in them.”

- Andrew Ward, CTO of MODL App, CEO of Scorchsoft

From the Publisher