The Story So Far: What We Know About the Business of Digital Journalism

Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations—some of which were founded over a century ago and others established only in the past year or two—and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism.

In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, t...