The Strategic UX Toolkit: Context-Driven Research & Design for EdTEch

Your team discovered Design Thinking or Continuous Discovery, got energized, implemented it exactly as prescribed... and six months later, all your research sits unused.

The frameworks aren't bad. They just weren't designed for EdTech.

EdTech breaks every assumption those frameworks make. You can't launch when ready—school years don't wait. Users can't switch mid-year—lock-in periods kill iteration. You have seasonal access barriers. And the people who buy aren't the people who use, who aren'...