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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

By Thomas T. Nagle, Georg Müller, Evert Gruyaert
eBook
$225.00
By Thomas T. Nagle, Georg Müller, Evert Gruyaert
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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices...

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