The Success Code: How to Stand Out and Get Noticed

The Success Code: How to Stand Out and Get Noticed

by John Lees

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Product Details

ISBN-13: 9781473625310
Publisher: Hodder & Stoughton, Ltd.
Publication date: 02/04/2016
Sold by: Hachette Digital, Inc.
Format: NOOK Book
File size: 546 KB

About the Author

John Lees is one of the UK's best-known career stategists. He writes regularly for the Times and the Guardian. His work appears regularly in glossies including Psychologies, Marie Claire and Red and he has appeared several times on both the BBC and ITV. He has trained recruitment specialists since the mid-1980s and worked with numerous organisations including HSBC and Reuters.

Table of Contents

Praise for The Success Code vii

Foreword Sarah Willingham of BBC's Dragons' Den xi

About the Author xiii

Acknowledgements xv

Dedication xvii

How to get the most from this book xix

1 The power of self-projection 1

2 The way you communicate shapes your world 15

3 A new take on personal branding 29

4 What people say about you when you're not in the room 43

5 Face time 55

6 Take the focus off yourself 67

7 Authentic impact 81

8 New rules for networking 97

9 Soft connecting 111

10 The Zone System 125

11 Projecting yourself on paper and online 141

12 Easier, more impactful, presentations 155

13 Managing the way your boss and others see you at work 169

14 Projecting into the job market 183

15 Start the easy way and get results 197

Appendix 203

Starter Script A Testing Your Material

Starter Script B Information Gathering

Starter Script C Networking Appointments

Starter Script D Networking Encounters

Index 211

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