The Success Code: How to Stand Out and Get Noticed

The Success Code: How to Stand Out and Get Noticed

by John Lees


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From personal influencing skills and positive psychology to handling relationships and communication, you're about to discover the simple truth about success

'John Lees has re-written the rules on everything you thought you knew about successful self-projection, networking and effective communication' From the Foreword by Sarah Willingham of BBC's Dragons' Den

This is a book about getting noticed, but not a conventional book. It doesn't tell you to sell yourself, get out there, impress with power dressing or to have an elevator speech. Getting noticed doesn't have to mean over-selling. Over the course of this book, you will discover exciting research, positive psychology and advice from a range of experts that will help you make an authentic impact.

By stepping just to the edge of your comfort zone, you will learn to project yourself onto the world of work. From personal influencing skills to presentations, this book decodes success for people who hate the idea of selling themselves. You'll rethink networking, learn how to talk about yourself in ways that others find easy to hear - and also directly influence what people say about you. You'll discover how you can project yourself in writing without looking as if you're pushing too hard, and learn to engage people in a way that sparks curiosity and leads to interesting offers.

Written for both introverts and extroverts, THE SUCCESS CODE shows you how to find an authentic voice even if your style is naturally self-effacing. You'll learn to get your name 'front of mind' by making sure the right messages about you come across even when you're not in the room. This is your game plan for getting noticed.

Are you ready?

'A pragmatic and insightful guide to building reputation and impact that anyone can learn from' Penny de Valk, Managing Director, Penna Talent Practice

'If you would rather climb the stairs than get in the lift to do an elevator pitch, then buy this book' Dr Carole Pemberton, Coaching to Solutions, Executive coach and author

'Packed with helpful facts, insightful quotes and practical tips' Ian Nicholas, Chief HR Officer, REED Specialist Recruitment Ltd

'A great resource in aiding your development' Gordon McFarland - HR Director - Global Professional Services

'Full of practical advice and tips and will help you find your voice and achieve success in an authentic way' Zoe Shackle, HR Director AMC Networks International

Product Details

ISBN-13: 9781473634046
Publisher: Hodder & Stoughton, Ltd.
Publication date: 09/26/2017
Pages: 240
Product dimensions: 5.10(w) x 7.70(h) x 0.70(d)

About the Author

John Lees is one of the UK's best-known career strategists. His book How To Get a Job You Love regularly tops the list as the bestselling careers book by a British author.

As a career strategist, John specialises in helping people make difficult career decisions. Along the way he helps them reach out and communicate.

John is the author of a wide range of career titles. His books have been translated into Arabic, Polish and Spanish. He is featured in the national press and his work has been profiled in Management Today, Psychologies, Coaching at Work and the Sunday Times. John broadcasts widely and has contributed to the BBC interactive Back to Work series programme, BBC2's Working Lunch, Channel 4's Dispatches and ITV's Tonight - How To Get A Job. He is a regular blog contributor to Harvard Business Review online and in 2012 wrote the introduction to the HBR Guide to Getting the Right Job. John has presented at conferences and events in Australia, New Zealand, South Africa, Switzerland, and the USA.

John is a graduate of the universities of Cambridge, London and Liverpool, and has spent most of his career focusing on the world of work. He has consulted for a wide range of organisations including: British Gas Commercial, The British Council, CIPD, Harrods, Hiscox, The House of Commons, Imperial College, The Association of MBAs, Lloyds Banking Group, Marks & Spencer, NAPP Pharmaceutical, Oakridge, as well as business schools across the UK. John is a Fellow of the CIPD, an Honorary Fellow of the Institute of Recruitment Professionals, a Career Management Fellow, and was a founding Board Director of the Career Development Institute.

Alongside his day job, John serves as an ordained Anglican priest. John is married to the poet and children's writer Jan Dean. They live in East Devon.

Table of Contents

Praise for The Success Code vii

Foreword Sarah Willingham of BBC's Dragons' Den xi

About the Author xiii

Acknowledgements xv

Dedication xvii

How to get the most from this book xix

1 The power of self-projection 1

2 The way you communicate shapes your world 15

3 A new take on personal branding 29

4 What people say about you when you're not in the room 43

5 Face time 55

6 Take the focus off yourself 67

7 Authentic impact 81

8 New rules for networking 97

9 Soft connecting 111

10 The Zone System 125

11 Projecting yourself on paper and online 141

12 Easier, more impactful, presentations 155

13 Managing the way your boss and others see you at work 169

14 Projecting into the job market 183

15 Start the easy way and get results 197

Appendix 203

Starter Script A Testing Your Material

Starter Script B Information Gathering

Starter Script C Networking Appointments

Starter Script D Networking Encounters

Index 211

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