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The Technology Acceptance Model: 30 Years of TAM

By Fred D. Davis, Andrina Granic
eBook
$59.99
By Fred D. Davis, Andrina Granic
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This SpringerBrief discusses the origins, emergence, evolution, and future of the Technology Acceptance Model (TAM). TAM, simple yet powerful, has been extensively validated, standing as a leading scientific paradigm and a reliable model for explaining, predicting, and improving user acceptance across a spectrum of technological deployments. Over more than three decades since the introduction of TAM, numerous extensions have emerged, incorporating additional variables and collectively refer...

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