The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups

"I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure." Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium.

What makes a startup successful?

This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling startups what to do, like most ...