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The Tourism and Leisure Experience: Consumer and Managerial Perspectives

By Michael Morgan (Editor), Peter Lugosi (Editor), J.R. Brent Ritchie (Editor)
eBook
$25.00
By Michael Morgan (Editor), Peter Lugosi (Editor), J.R. Brent Ritchie (Editor)
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People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, le...

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BusinessIndustriesIndustries - General & MiscellaneousGeneral & Heavy Industry - General & Miscellaneous