Studies show that story-telling enables the human brain to retain more information than traditional teaching. This book is written like a novel specifically to make sure you remember as much as possible and in turn improve your event strategy.
The Trade Show Chronicles offers you all the tricks of a good exhibit strategy. Become a trade show expert while reading the story of Andrew, a young salesman organizing his company's booth at an exhibition. Learn about planning, budgeting, promotion, booth staffing, lead capture, results tracking and much more. Don't miss out on this great adventure to a winning booth strategy!
You won't get long checklists or theories - the Trade Show Chronicles is full of directly applicable tips and very concrete suggestions. Event management can be easy - learn while entertaining yourself.
What trade show experts say about The Trade Show Chronicles:
"If you want a different way to learn best practices for an exhibitor; planning, managing (tasks and people) and executing with efficiency, take a journey through a clever narrative that is packed with real-life situations, issues, and personalities. Enjoy and learn."
Matthew Hill, President, Expert, Trainer| The Hill Group
"The Trade Show Chronicles is a relatable guide that provides crucial information that will help even the most seasoned planner cultivate an impactful trade show program."
Trevor Lewis, Experiential Marketing Strategist | Skyline
"This is a complete masterpiece from A-Z for everyone who plans to exhibit. It is an amazing journey. You want to be an event pro? Then do not miss this book!"
Rauno Ramo, Trade Show Business Consultant | Event & Exhibition Subcontractors World Wide
|Product dimensions:||6.00(w) x 9.00(h) x 0.19(d)|
About the Author
With 10 years of marketing experience in Europe and Asia, Julien regularly speaks at conferences and writes for various online & offline publications.
After organizing exhibits in multiple countries, he founds myfairtool and writes The Trade Show Chronicles to help companies better manage their expos.