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The Trademark Guide: How You Can Protect and Profit from Trademarks (Third Edition)

Hardcover
$24.99
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"A highly accessible text." —Lawyers Weekly
A User-Friendly Handbook on Understanding Trademarks

Trademarks are a crucial part of the American economy. In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including:
  • How to choose a trademark without risking a lawsuit
  • How trademark rights are gained and perfected
  • How to use ...