The Transformation Economy: Guiding Customers to Achieve Their Aspirations

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.

A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.

Welcome to the Transformation Economy.

To truly compete in today's marketplace, enterprises must create transformative experiences that gu...