The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them

The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them

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Product Details

ISBN-13: 9781940363639
Publisher: BenBella Books, Inc.
Publication date: 01/06/2015
Pages: 224
Sales rank: 886,215
Product dimensions: 5.90(w) x 9.00(h) x 1.00(d)

About the Author

Shawn D. Moon is the Executive Vice President of Global Sales and Delivery for FranklinCovey Corp., where he is responsible for the Company’s U.S. and International direct offices, the Sales Performance Practice, the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing, program development, and consulting services.

Sue Dathe-Douglass serves as Global Vice President of Leadership, Sales and Delivery Effectiveness at FranklinCovey. Drawing on more than 30 years of organizational and leadership experience, Sue is a catalyst for high performance and engagement at all levels of the organization. Sue joined FranklinCovey in 1996 as a Leadership Delivery Consultant responsible for designing, developing, and delivering customized leadership engagement solutions that met the unique needs of her many clients.

Table of Contents

Foreword ix

Chapter 1 A New Paradigm: In a Winning Culture, Everyone Leads 1

Chapter 2 The Framework: The Operating System That Builds Effective Leaders at Every Level 17

Chapter 3 Practice 1: Lead with Purpose 63

Chapter 4 Practice 2: Execute with Excellence 77

Chapter 5 Practice 3: Unleash Productivity 99

Chapter 6 Practice 4: Inspire Trust 123

Chapter 7 Practice 5: Build a Legacy of Sales Leadership 139

Chapter 8 Practice 6: Create Intense Loyalty 161

Conclusion: The Job for You to Do Now Starts Today 173

Endnotes 181

Acknowledgments 191

About the Authors 193

About FranklinCovey 195

Index 199

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