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The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing

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How business leaders can grow profits and competitive advantage by doing the right thing.

Acting on values—doing good for the benefit of all—can substantially benefit the bottom line, but many business leaders mistakenly believe that doing the right thing lowers profits. This belief is the greatest barrier holding businesses back from being more financially and competitively successful—and delivering more good for the world. Not only can it be a winning business strategy to act on values, as...