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The Visionary Brand: The Success Formula Behind the Worlds most Visionary Brands
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Vision or Visionary, amazing the difference in just a few letters, but what a difference it is and one we explore in The Visionary Brand.
What are the Foundational Principles found in Visionary brands, and what is the formula for long-term success?
Just because you have a Vision does not mean you are a Visionary; this is the Paradox faced by many brands. How does one brand lose its premium status while others thrive from generation to generation?
The Visionary Brand takes this insight and prov...
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