The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

Your voice as biometric data, and how marketers are using it to manipulate you

Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like someth...