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The What, Why and How of Attending Trade Shows in Germany: Hands-on Advice for both Visitors and Exhibitors

By Andra Riemhofer
eBook
$9.99
By Andra Riemhofer
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German trade shows are the place to be if you want to learn about the latest technologies, update yourself on international market trends, and meet potential business partners from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs take place in Germany. Every year, around 150 international trade fairs and exhibitions are hosted in the very heart of Europe, attended by 180,000 exhibitors and around ...

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