The Yes Effect: Accepting God's Invitation to Transform the World Around You
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From the missions strategist behind `The 10/40 Window'
In 1990, Luis Bush helped change modern missions by introducing the concept of the 10/40 window, a geographic region where large, dense populations of people suffered severe poverty and limited access to the gospel-essentially shining a light on the world's greatest need.*
Now, after decades spent serving in global missions mobilization, Luis has a unique perspective on what God is doing around the world. Though statistics and maps can ...
In 1990, Luis Bush helped change modern missions by introducing the concept of the 10/40 window, a geographic region where large, dense populations of people suffered severe poverty and limited access to the gospel-essentially shining a light on the world's greatest need.*
Now, after decades spent serving in global missions mobilization, Luis has a unique perspective on what God is doing around the world. Though statistics and maps can ...






















